The latest addition to Specsavers’ designer frame offering is an exclusive eyewear collection from hip-hop superstar, entrepreneur and tech visionary will.i.am.

The team at Specsavers Lerwick wore bright t-shirts and kitted out the store on Commercial Street to display the 17-piece collection which references classic and iconic styles with an innovative and futuristic twist.

Passion for striking eyewear

In creating this exclusive collection, will.i.am built on his lifelong passion for striking eyewear, which was first inspired by the hip-hop icons of his youth – such as Run DMC and Flava Flav.

Thomas Bruin, store director at Specsavers Lerwick said: ‘We love the bold and fresh styles that are incorporated into the will.i.am collection. He’s a household name and style icon so I’m sure these frames will be a popular choice for fashion forward customers in store.’

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