The team at Specsavers Leighton Buzzard celebrated the arrival of the new designer range by hip-hop superstar will.i.am today, as the long awaited pieces finally hit shelves.

Launch day

Every team member was ready come launch day, wearing shirts emblazoned with the range’s logo and lanyards displaying the frames. The collection was placed centre stage in store, for excited customers to peruse and try on.

The range

Building on his lifelong passion for striking eyewear, entrepreneur and tech visionary will.i.am has launched an exclusive eyewear collection for Specsavers.

The 17 piece collection, which includes prescription glasses and sun glasses references classic and iconic styles. Prices start at £125 per pair, including standard single vision lenses.

All Leighton Buzzard store information