A prize draw at a Leighton Buzzard opticians raised a three-figure sum for the Lullaby Trust.
Specsavers at Waterborne Walk raffled off a bumper summer hamper in July, specially packaged by local florist Willis Flowers.
The store raised £113 in total, with all proceeds going to the charity, which provides expert advice on safer sleep for babies, emotional support for bereaved families and raises awareness of Sudden Infant Death Syndrome.
A word from the store director
Ekta Kotecha, the store’s owner and director, said: ‘You can’t fail to be moved by the important work the Lullaby Trust does.
'We are very grateful to everyone who supported us by purchasing a raffle ticket. This is just the start of our fundraising campaign for this special cause, so watch this space.’