Staff at Specsavers Thurrock-Lakeside became Christmas elves this week to spread festive cheer around the local community.
The store is implementing three separate Christmas charity initiatives this month.
The first scheme saw staff members donate toys for the children of 15 vulnerable families in Thurrock through Thurrock Gift Elves.
Donating to the homeless
A reversed advent calendar has also been created in-store, where people are invited to give blankets, sleeping-bags and winter woollies each day leading up to Christmas, with all items being donated to the homeless.
Finally, on Christmas Eve, three optometrists from the store will work with the charity Crisis to give free eye-tests to some of London’s homeless.
Bringing Yuletide cheer
Store director of Specsavers in Lakeside, Jay Visrolia, said: ‘This time of year is full of fun and joy, but we have to remember that some people and families may not be having such a merry Christmas.
‘It’s important to everyone here, to help wherever we can and hopefully bring a little bit of Yuletide cheer to those less fortunate.’
If you would like to donate to the reversed advent calendar, please visit Specsavers located in Lakeside in Grays.