Specsavers in Keynsham has been a staple part of the local high street for more than 14 years. Store directors Richard Alexander and Terry Weldon, along with a team of 22, pride themselves on offering the best possible eye and hearcare services.
‘We place huge importance on our role within the local community and having been in Keynsham for so long, we have a very loyal customer base. We support local initiatives where we can and are current sponsors of the Keynsham 1st XI cricket team,’ says Richard. ‘We want people to see us as the equivalent of their local, friendly GP and a visit to the optician should form part of their overall health check.
Investing in staff
‘Our team is what makes the store what it is so we invest heavily in our staff, supporting them with training so that we have the best people in place. It’s important to us that every customer who walks through the door receives a high level of customer service and we are always looking at ways to enhance the experience whether for specs, contact lenses or hearing services. Underlining this, at the end of last year, we won a regional award for best customer service.’
The store has three testing rooms, a dedicated contact lens area and an onsite laboratory which means specs can be glazed the same day, providing a quick and efficient service for customers. A huge range of frames are also available starting from just £25 through to designer ranges from £99. All specs come with single vision lenses and frame stylists are on hand to offer help and advice to customers wanting to update their look. With warmer and sunnier weather hopefully just around the corner, there is now also a designated ‘wall of sun’ in store which includes a complete range of designer prescription sunglasses.
Specsavers places great importance on the vision of local young children and it’s vital that eyecare is considered at an early age. Children undergo vision screenings as part of their routine developmental checks and, although these are invaluable, they are not as thorough as a test carried out by an optometrist.
‘We recommend that children should have their first eye test at about three years old. This means that any vision problems can be picked up and treated before a child starts school. Our two free pairs promotion now sees children (up to the age of 16) qualify for one pair of specs free from the NHS and a second pair from Specsavers free of charge. This offers even greater flexibility and choice for youngsters, allowing them to switch between different frame styles. The second pair can also be prescription sunglasses.’
The store also invests heavily in state-of-the-art equipment. Whether it’s part of pre-testing to check field of vision or digital retinal photography which takes a photo of the back of the eye, the store’s five optometrists will ensure every sight test gives a complete picture of every customer’s vision.