Specsavers is sponsoring the match officials at the inaugural Star Sixes football tournament.
The referees at the four-day competition at The O2 in London in July will all wear Specsvaers-branded shirts.
A stellar cast of players will feature at the Star Sixes including Steven Gerrard, Rivaldo, Michael Ballack, Carles Puyol, Alessandro Del Piero, Robert Pirès, Deco and Jay-Jay Okocha.
Specsavers marketing director Chris Carter said: ‘There is an incredible line-up of global footballing stars coming to the O2 London for this intense four-day tournament and we are very proud to be associated with such an event.
‘As with our other sports sponsorships, this partnership is much more than simply a logo on a shirt – we are dedicated to helping individual sports develop and helping to keep the experts’ eyesight and eye health in top condition.’
Football Champions Tour
Organised by Pitch International (London), in partnership with Football Champions Tour, a leading sports management agency, Star Sixes will reunite the world’s greatest players in their national team colours to renew old rivalries.
England is competing, along with 11 other nations.