It’s a brand new look and fantastic new hear care centre for Ilkeston Specsavers.

The store at 104 Bath Street has been looking after the eyes of the local community for the last 24 years.  The store’s newly completed re-fit, at an investment of £200,000, comes as a result of increased demand, which has also seen three new staff members joining the team.  

The re-fit

The re-fit means that the store is now equipped with eight optical consulting rooms (three of which are on the ground floor) and two ground floor dedicated hearing test rooms, both of which are fitted with state-of-the-art sound-proof hearing booths.  

The upgraded facilities feature all the latest in eye care equipment, including a digital retinal camera which takes a picture of the back of your eye, and is included for free as part of the standard sight test. The images can be viewed on the in-store iPads to give a more interactive service.

‘It’s great to have our new look store and brand new hearing centre,’ said store director Krishna Parmar.  ‘Things have certainly changed over the last couple of decades – when we first opened in 1990 we had just five staff carrying out some 75 eye examinations a week, today there’s a team of 43 managing nearly 450 sight tests per week. 

‘It’s testament to the team and our loyal customers that we have remained a success – a particular achievement in this tough economic retail climate, but we’ve strived to keep up with the pace so that we can continue to offer the very best in optical care, and now in hear care too. We’re looking forward to what the future has to bring.’

A sound new addition

The new look store now also houses its own hearing centre where customers can benefit from free comprehensive hearing checks and assessments, as well as information and advice on the wide range of hearing aids available.

‘Over the last seven years we’ve also run hearing clinics on two days a week – but such was the demand that we’ve now opened a dedicated hearing service, which allows us to cater for people’s hearing needs five days a week,’ commented Krishna.

‘Unfortunately hearing loss is inevitable as we get older and occurs gradually but early detection can help relieve people’s suffering sooner rather than later. Early signs of hearing loss include difficulty hearing other people clearly and misunderstanding what they say, asking people to repeat themselves often, listening to music or watching television with the volume turned up high, trouble hearing the telephone or doorbell or regularly feeling tired or stressed due to having to concentrate closely while listening.

‘With an ageing population, the number of people affected by hearing loss is set to soar so it’s more important than ever to get your ears checked in addition to your eyes.’ 

Hearing loss is caused by hair cells in the inner ear deteriorating, which affects the noise and pitch levels that can be heard. It can occur over a number of years as a result of very loud sounds, prolonged exposure to high volume or excessive pressure on the ear drum. So, if you are over 50 it is important to have your hearing tested regularly. 

A hearing test not only assesses hearing. It can also detect tinnitus, (ringing in the ears) as well as ear wax build-ups, known as cerumen blockages. The test can also spot more serious conditions such as tumours in the inner ear, known as cholesteatoma. 

In the frame for a new look?

While the new look Ilkeston Specsavers store took a considerable investment – specs wearers can rest assured that achieving a new look for themselves is both simple and affordable.

For those wanting to give themselves a mini makeover, Specsavers in Ilkeston offers glasses to suit every lifestyle and budget, with the clear price including single vision and scratch resistant lenses as standard. 

Top name designer glasses can be picked up at affordable prices and customers can walk away with two pairs of designer glasses and change from £100 on all Gok Wan, fcuk, French Connection and Red or Dead frames, which cost £99 per pair. Specsavers’ semi-rimless frames are also available at £99. Flexible-armed and stainless steel frames are cheaper still at £85.

For £125 there is a great range of super-light titanium frames, as well as designer glasses by BOSS Orange, Cheap Monday, Quiksilver, Aurora, Tommy Hilfiger and the best-selling Osiris collection. 

There are 65 different frames at the starting price of £25 and students and over 60s can enjoy an even better deal at Specsavers with a 25% discount available.

And for children, Specsavers in Ilkeston provides the ‘two free pairs’ offer. All glasses in the kids’ £64 and teens’ £85 ranges are free with under-16s’ NHS funding, then Specsavers will give you a second pair from the £64 or £85 range, free. Both pairs can come with SuperTough Trivex® single vision lenses with a scratch-resistant treatment. Or you can choose to have tinted prescription lenses and UV filter free in your second pair. An eye examination takes just 20 minutes and could make a huge difference to your child’s life. 

All Ilkeston store information