To mark Walk to School Week (16-20 May), Hull Specsavers urged local school children to visit the store for a free eye sight test.
Highlighting road safety
With spring well and truly underway and summer around the corner, more children will be walking to and from school. Last year annual figures for child deaths and serious injuries on the roads rose for the first time in 20 years*, Specsavers in Hull is looking to ensure that all local children have the eye care that they need.
Research from the RAC Foundation found that the peak hour for child road casualties was between 3pm and 4pm, along with a spike between 8am and 9am, coinciding with school rush hours it found that 40% of all child road casualties are pedestrians and that 13% are cyclists*.
National Walk to School Week
Neil Pinkney, store director at Hull Specsavers, said: 'National Walk to School Week is a great initiative that is part of National Walking Month. Besides the health benefits to the children, having fewer cars on the road is good for all of us.
'As part of the initiative, we wanted to raise awareness about free eye tests and glasses that are available to children under 16. It is important to make sure that children have regular eye tests, as an undetected problem could lead to something more severe in the long term.'
Walk to School Week 2016 took place on 16-20 May. The campaign is organised by Living Streets, the national charity which stands up for pedestrians and helps more than 1.6 million children walk to school. The Walk to School campaign’s aim is simple - to encourage all parents, children and young people to make walking to school part of their daily routine.
*Statistics reference: The Guardian