A Hove optician has shown their support for dementia sufferers in the local community by training their team and helping to raise awareness of the condition.

Extensive training

Staff from Specsavers have undertaken extensive training to help equip them with the skills and knowledge required to help their customers who have dementia. The training was provided by charity Dementia Friends. The training covered the types of the dementia, symptoms, diagnosis and stages of the disease.

Customer service

Charles Forshaw, Specsavers Hove store director says: ‘We always want to ensure that all of our customers receive the best possible service when they visit us. We have a large number of elderly customers, some with dementia, so having specialist training seemed like a logical step to ensure they have a positive experience in store.

‘At a time when businesses in Hove are looking to provide extra services for dementia sufferers, we are pleased to get involved and offer our customers the extra support they may require during their visit.’


Dementia describes different brain disorders that trigger a loss of brain function. These conditions are all usually progressive and eventually severe. Alzheimer's disease is the most common type of dementia, affecting 62 per cent of those diagnosed. By 2015 there will be 850,00 people with dementia in the UK, with numbers set to rise to over 1 million by 2025. This will soar to 2 million by 2051.

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