As the nation marked Dementia Awareness Week this year, the team at Specsavers in Honiton were proud to present their team of Dementia Friends, specially trained to better understand the needs of customers suffering from dementia.

A nationwide initiative

Specsavers employees nationwide are completing Dementia Friends training, an initiative run by the Alzheimer’s Society. In doing so they become recognised as a Dementia Friends, with a badge to wear on their uniforms to indicate their increased level of dementia awareness to customers. Specsavers’ home- and care home-visiting teams – Specsavers Healthcall – are also completing the training.

Awareness is key

Stephen Auty, store director of Specsavers in Honiton, said: ‘Being more aware of dementia is an incredibly positive development for our teams and our offering to customers.

‘I always thought dementia was all to do with someone’s memory – but it is much more than that. By uncovering the truth about dementia it really opened my eyes to how at Specsavers, when performing our daily duties, we can all take a little time to support and care.’

How does dementia affect sight and hearing?

Those with dementia commonly experience problems with their sight and visual perception, causing them to misinterpret the world around them. Some sufferers can experience hallucinations. On top of that, research has revealed that almost half[1] of dementia patients in care homes are wearing glasses with the wrong prescription, leading to increased isolation and confusion.

All Honiton store information

 

[1], Bowen, M et al (July 2016) The Prevalence of Visual Impairment in People with Dementia