Specsavers in Hitchin turned pink to raise vital funds for Breast Cancer UK.
On Thursday 22 May staff from the store dressed in their finest pink attire, and the store was decked out in pink decorations.
Wear it Pink
The team also put their baking skills to the test and treated customers to homemade cakes and also offered specs MOTs in exchange for donations to the cause.
Store director, Huw Griffiths says: ‘Breast Cancer UK is something very close to our hearts at the Hitchin store and we are delighted to fundraise for the charity.
'My team are working really hard to put on a fun day and I hope both customers and local residents support us.’
The day was inspired by the Wear it Pink Day which is organised by Breast Cancer Care. In the last twenty years the campaign to overcome breast cancer has gone from strength to strength and more women are now surviving the disease than ever before.