Designer spectacles fit for a pop star arrived at Specsavers Hemel Hempstead last week, with the launch of the much-anticipated range.

Launch day

The team made sure the designer spectacles and shades were centre stage, and this carried through to their uniforms, with branded shirts and lanyards on all team members. A plinth containing the key pieces from the collection was the main focus, in the shop’s window for launch day.

The range

Building on his lifelong passion for striking eyewear, entrepreneur and tech visionary has launched an exclusive eyewear collection for Specsavers. #

The 17 piece collection, which includes prescription glasses and sun glasses references classic and iconic styles. Prices start at £125 per pair, including standard single vision lenses.

All Hemel Hempstead store information