Cinderella and her ugly sisters from Helston Theatre Company’s (HTC) pantomime production, Cinderella, officially opened Helston’s latest business.

The Gruffalo also joined in the fun, posing for photographs with customers and passers-by on opening day.

A thriving town

Optician and store director, Gillian Sanguinette, said: ‘We’re delighted to join the thriving Helston business community.’

Joint store director, Paul McGrane, added: ‘Helston is a great town, which is constantly growing. We're delighted to join the town and offer even more eye health services to the local community.'

All under one roof

The store in Meneage Street offers complete eye health checks in its two testing rooms, hearing services and an extensive range of children’s and adults glasses from £25 including designs from Disney, Timberland, Cath Kidston and Superdry.

All Helston store information