Staff at a local opticians have undergone specialist training to become qualified to better understand the needs of customers who have dementia.

The team at Specsavers in Hartlepool are now Dementia Friends, thanks to an initiative run by the Alzheimer’s Society which has been offered to all Specsavers stores across the UK.

Dementia Friends

On completion of the training, they were presented with badges to wear which highlight their training and understanding of the condition to customers, and ensure they are easily recognised as a Dementia Friend by customers in store.

A word from the store director

Ian Walker, store director at Specsavers Hartlepool, said: ‘At Hartlepool, we are very keen to complete training courses we feel will be invaluable to our customers.

'When Dementia Friends training was offered to us, we immediately signed up – it’s such a worthwhile cause.

‘We now have the confidence to care for any customer who comes in-store and needs additional help because of a disease like Alzheimer’s.

The fact that Specsavers can offer this training is really fantastic.’

All Hartlepool store information