In the wake of Dementia Awareness Week, the team at Specsavers in Harrogate is supporting Dementia Friends, an Alzheimer’s Society initiative, to help people develop an understanding of dementia and turn it into action to support customers and employees who are affected by the condition.

Dementia Friends

In doing so they become recognised as a Dementia Friends, with a badge to wear on their uniforms to indicate their increased level of dementia awareness to their customers.

John Broadberry, store director of Specsavers in Harrogate says: ‘Being more aware of dementia is an incredibly positive development for our team and our offering to customers.'

Dementia Friends is completed online and entails watching a series of scenario based videos. The second is a classroom session which builds on the skills, helping participants to wage positive relationships with people with dementia.

Quality service and support 

Specsavers learning and development manager Samantha Jessop commented on the importance of qualification: ‘By providing dementia awareness training we are taking necessary steps to equip all colleagues with the necessary skills to support all of our customers and continue to provide the same excellent service that we pride ourselves upon, regardless of the personal struggles any of our customers may be facing.’

The comprehensive training covers all aspects of dementia and discusses how it affects people in different ways. With particular relevance to Specsavers it also describes how senses can be affected, including sight and hearing.

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