Drivers who are speeding or distracted by everyday objects such as smartphones and tablets are considered to be the biggest threats on our roads, according to a survey by road safety charity Brake, Aviva and Specsavers, to mark this year’s Road Safety Week 2016.

Brake partnered with Aviva and Specsavers to call on the nation to sign the Brake Pledge to encourage people to promise to do six things to make the roads safer:

  • Slow: Drive under speed limits
  • Silent: Never make or take calls, read or type.
  • Sober: Never drive after drinking alcohol, or taking illegal drugs 
  • Sharp: Stay focused and don’t drive tired or with a health condition that impairs you. Most importantly, ensure to get your eyes tested every two years.
  • Secure: Make sure all passengers are belted up correctly.
  • Sustainable: Don’t use a car if you have the option to walk, cycle or use public transport).  

Hammersmith’s effort:

As part of the awareness week, store director of Specsavers Hammersmith, Rebecca Leigh, joined forces with Brake volunteers in the heart of London - Trafalgar Square - to campaign for safer roads and support those who have been victim of road accidents. Rebecca offered free eye tests to the public as well as supporting Brenda Gutberlet - whose niece was tragically killed by a reckless driver with poor vision – stressing the importance of the ‘sharp’ pledge and regular eye tests.

This activity followed on from Brake’s Road Safety Week survey that asked 1,000 drivers to identify which driving behaviour, from a list of six, they thought posed the biggest danger. More than three quarters (76%) ranked speeding or distraction most highly.

To learn more about the pledge

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