Staff at the Greenock opticians held a week-long event to raise awareness of a national deaf campaign.

During the event, they wore Big Ear costumes and shared an enormous cake with their customers.

Raising awareness of hearing impairments

Deaf Awareness Week took place from 2-8 May and the Specsavers store held a range of activities to highlight the importance of supporting people who have a hearing impairment.

Store director Lesley Brown said: ‘Deaf Awareness Week is an extremely important campaign and we were very proud to support it.

‘We had a whole host of events and activities planned during the week and we hope the local community found them enjoyable and informative.’

Collaborating with local organisations

Staff and customers were visited by Neil Smith, a representative from the Hearing Dogs charity together with hearing dog Ginger on Tuesday 3 May. Mr Smith chatted to customers about the important role the dogs play in the lives of those with a hearing impairment.

Customers were able to donate to the charity via collection tins which were on display throughout the week.

On Wednesday 4 May, the store was visited by representatives from the local fire brigade who discussed the safety challenges those with a hearing impairment can face.

Lesley continued: ‘We were also visited by staff from the charity Action on Hearing Loss at the end of the awareness week.

The charity provides fantastic support and advice for those with a hearing impairment. It really helped bring our event to life having them in the store to talk to customers.’ The store held daily hearing clinics throughout the week and also collected old hearing aids to be sent to Sound Seekers. The charity has the hearing aids cleaned and repaired and then they are donated to people suffering from hearing loss in Africa.

‘I’d like to thank the organisations that teamed up with us to make our events for Deaf Awareness Week such a success as well as all our customers who visited the store during the week.’

Fortnightly hearing clinic

Specsavers in Greenock holds a fortnightly hearing clinic on Thursdays with hearing screening tests available daily.

As well as offering free hearing tests, its dedicated hearing aid professionals can tell you everything you need to know about the incredible digital hearing aids available.

Designed and built by world-leading manufacturers including Phonak, Siemens and Widex, Specsavers’ digital aids feature the latest innovations in hearing assistance – they even know when you’re at home or in a restaurant and adapt accordingly.

All Greenock store information