Global sweetheart Kylie Minogue launched her first and exclusive range of designer glasses this Valentine’s Day and to celebrate, staff in Great Yarmouth dressed up in some of her most iconic looks – including gold hot pants – even as temperatures dropped below three degrees. 

Style highlights
The staff styled an array of the pop princess' famous costumes alongside her new glasses range, including a white jumpsuit from the video ‘Can’t Get You Out Of My Head’ and one very brave optical advisor, Joanna Mcmeekin pulled out all the stops with gold hot pants from the iconic music video ‘Spinning Around’.   

The brains behind the idea, store manager, Roxanne England said, ‘We’ve been so excited for the collection to come in store and we wanted to put our Great Yarmouth stamp on it so thought we’d nominate our own Kylie’s!’ 

A comment from Kylie 
Kylie herself describes the collection as a mix of modern classics, subtle bling and reinvented vintage, drawing inspiration from different eras in a variety of shapes, colours and textures. Each frame features a striking angled temple and her iconic ‘K’ tag for a chic but understated hint of Kylie glamour. 

Kylie said, ‘Designing the glasses has been a fabulous experience. I’ve taken a lot of inspiration from the idea of modern classics, popular shapes and styles that suit most people, but with my own personal twist on them. 

‘Expressing yourself with your glasses is really important and I know that personally. I love to continually change my look, so having a real mixture of styles is definitely something that works for me.

'Often you want to be able to combine that functional day-to-day look with a little more glamour for the evening. That’s definitely something I’ve incorporated, through what I like to call a hint of subtle bling!’ 

Martin McCormack, store director, said, ‘The Kylie effect is powerful and her mass appeal and timeless style made for the perfect partnership.’

All Great Yarmouth store information