Staff at Specsavers in Gorseinon have raised more than £240 for the unit at Singleton Hospital that treats people with epilepsy.
To raise the funds staff at the Specsavers store dressed in purple for a week to show their support for Purple Day, an appeal that aims to promote awareness of epilepsy around the world.
The annual event urges people to wear the colour purple and support the promotion of epilepsy awareness.
It is estimated that around 50 million people are living with the condition. The Specsavers store also hosted a range of activities, including a bake off, raffle, colouring competition and a sponsored dance-a-thon.
A total of £241.55 was raised from the activities.
Epilepsy awareness is a cause that the Gorseinon team is particularly committed to, as the wife of a lab technician at the store tragically passed away 18 months ago from the condition.
Dedicated fundraising efforts
Sallyanne Colquhoun, director at Specsavers in Gorseinon, said: ‘Sadly, epilepsy is a condition that we’ve seen the devastating effects of first hand and so the team is dedicated to raising awareness of it whenever we can. Purple Day was a great opportunity to do this, but one day wasn’t enough for us so we dedicated an entire week to the colourful cause.
‘By hosting fundraising activities instore, we were able to encourage our customers to be aware of epileptic symptoms and to seek medical assistance immediately if they become aware of any of the warning signs.
‘I’d like to sincerely thank the staff and all of our customers for supporting our efforts in fundraising; the money donated will assist healthcare professionals in treating the condition to ensure that sufferers can get the best possible care.’