As the nation marks Dementia Awareness Week (15-21 May), the team at Specsavers in Golders Green are becoming qualified to better understand the needs of customers suffering from dementia.

Dementia Friends

The Golders Green team are completing Dementia Friends training, an initiative run by the Alzheimer’s Society. In doing so, they become recognised as a Dementia Friends, with a badge to wear on their uniforms to indicate their increased level of dementia awareness to customers. Specsavers’ home- and care home-visiting teams – Specsavers Healthcall – are also completing the training.

Growing issue

Tejin Shah, store director of Golders Green store says: ‘Dementia is such a complex and growing issue. There are 850,000 people with dementia in the UK, and the number is set to rise to over one million by 2025.

It’s vital that we start planning for this and looking at how we will be able to manage these patients in the future.

Positive development

‘Meeting customers’ needs on a professional level is always at the forefront of Specsavers desires. The training ensures we are continuing to provide the same excellent service that we pride ourselves on, regardless of the personal struggles any of our customers may be facing.

‘I’m delighted we can now offer this to the local community of Golders Green.

Being more aware of dementia is an incredibly positive development for our team and our offering to customers.

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