Specsavers in The Forge is proud to say that one of its team members, Roslyn MacFadyen, has qualified as a Dementia Friend.

Dementia Friends is an Alzheimer’s Society initiative and helps staff to develop an understanding of dementia and support customers and employees who are affected by the condition.

Being a Dementia Friend, staff members with the qualification will wear a badge on their uniforms to indicate their increased level of dementia awareness to customers.

Incredibly important

Retail director Angela Lucas said: ‘We believe very strongly in the importance of having our staff trained in dementia care, as we want to provide the best customer service for everyone that comes into the store.’

Proactive in supporting all customers

Angela added: ‘As a team we are very proactive to ensure that we have the ability to effectively support all customers who need additional help because of a condition like Alzheimer’s.

‘It’s been a really interesting and illuminating course, giving us the ability to understand the needs of those suffering from dementia and it is now great that we have Roslyn who is fully qualified.’

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