As part of a nationwide campaign to better understand the needs of customers with dementia, Specsavers in Exmouth, in partnership with the Alzheimer’s Society, is proud to introduce their team of qualified Dementia Friends.

Specsavers’ home- and care home-visiting teams – Specsavers Healthcall – have also completed the training.

Raising awareness

Ria Heskins, store director of Specsavers in Exmouth, commented: ‘Being more aware of dementia is an incredibly positive development for our team and our offering to customers.’

The comprehensive training covers all aspects of dementia and discusses how it affects people in different ways. With particular relevance to Specsavers it also describes how senses can be affected, including sight and hearing.

How does dementia affect sight and hearing?

Those with dementia commonly experience problems with their sight and visual perception, causing them to misinterpret the world around them. Some sufferers can experience hallucinations. On top of that, research has revealed that almost half[1] of dementia patients in care homes are wearing glasses with the wrong prescription, leading to increased isolation and confusion.

Specsavers is also urging anyone over the age of 55 to undergo regular hearing tests as research suggests that people with untreated hearing loss are more likely to develop Alzheimer’s. Hearing tests at Specsavers are free.

All Exmouth store information


[1], Bowen, M et al (July 2016) The Prevalence of Visual Impairment in People with Dementia