Specsavers in Ellesmere Port has collected 5000 pairs of glasses during 2014 in order to help the people of Zambia to see clearly.
Customers have shown their generosity
Working with Vision Aid Overseas, staff and customers at Ellesmere Port have shown their generosity by bringing their old glasses to the store for donation.
The project has been hugely successful in 2014, and the team is hopeful that donations will continue to be received in the New Year.
'It's easy to take our vision for granted'
Store director Robert Byrne said: 'We would really like to thank all of our customers who helped us in this project. In a country where opticians' services are readily available, such as the UK, it is easy to take our vision for granted. In the developing world, the provision of optical services has a real impact on peoples' lives.'
All the collected glasses are recycled and the money made is used to help provide eyecare in developing countries. To date, Specsavers has channelled more than £800,000 into eye care charity Vision Aid Overseas. In 2011 the company opened Zambia's first optometry training centre; an achievement Specsavers hopes to develop on in the future.
Going the extra miles
In 2013, optometrist Alex Whitter and lab technician Mike Horsefield, who both work in the Ellesmere Port Specsavers store, travelled to villages near Hawassa, Ethipoia, to give much-needed eye tests and glasses to the locals.