Rugby fever is running high in Specsavers Ebbw Vale, ahead of one of the world’s biggest sporting tournaments coming to Wales, as the store plays host to a rugby-themed choir.

The ‘Specsavers Choir’ will visit the store on Saturday 1st August to perform a one-off, four-hour concert to build on the Abergavenny’s excitement ahead of the start of the Rugby World Cup matches held in Wales.

Andrew Sutton, director of Specsavers in Ebbw Vale, said: ‘Wales is renowned for its passion and enthusiasm when it comes to both singing and rugby, and the success of our sporting teams and choirs has helped to put Wales firmly on the global map for decades.

‘So, in the lead up to one of the world’s biggest sporting events, when the eyes of the rugby world will be on the UK, we wanted to combine Wales’s most renowned cultural heritages and put on an afternoon of music in the local community to celebrate the occasion.’

Made up of 12 Welsh choristers at every store performance, the choirs are singing to fundraise for the Wales Deaf Rugby Union (WDRU).

Andrew Sutton added: ‘We’re delighted to be raising funds for the WDRU during our choir campaign. The money will be put towards the organisation’s community project, which aims to get children who are deaf or hard of hearing engaged in sporting activities and is something that we have actively supported for the last three years.

‘Having represented Welsh rugby at youth and senior levels, I am particularly excited to bring the Specsavers Choir to Ebbw Vale, it’s certainly the first of its kind.’

Watch the Specsavers choir between 12pm and 4pm on 1st August and keep up-to-date with the Specsavers Choir campaign by searching for #Specsingers on Twitter.

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