Specsavers have undergone specialist training to become qualified to better understand the needs of customers with dementia.

The team in Durham are completing Dementia Friends training, an initiative run by the Alzheimer’s Society that is being undertaken by Specsavers teams across the UK.

In doing so they become recognised as a Dementia Friend, with a badge to wear on their uniforms to indicate their increased level of dementia awareness to customers.

Specsavers’ home- and care home-visiting teams – Specsavers Healthcall – are also completing the training.

A word from the store director

Andrew Craig, retail director at Specsavers Durham, undertook the training and said: ‘It’s been a really interesting course, giving us the ability to understand the needs of those suffering from dementia.

‘I now have the confidence to care for any customer who comes in-store and needs additional help because of a condition like Alzheimer’s. It’s fantastic that Specsavers and the Alzheimer’s Society have collaborated to offer training, which means we can offer the most appropriate care to those suffering from the condition.’

All Durham store information