Staff at Specsavers in Dumfries have joined forces with the Alzheimer’s Society to support customers who are living with dementia.

The team at the store is supporting Dementia Friends – Alzheimer’s Society’s training initiative which helps people develop a deeper understanding of dementia, and in doing so, helps employees support customers who are affected by the condition.

Staff at the store in the Loreburne Shopping Centre have completed the training programme and the store has now pledged to raise funds for the Alzheimer’s Society between now and the end of 2018.

Understanding the condition

Jill Dickson, store director at Specsavers Dumfries, said: ‘Our store is a big part of the community in Dumfries, so it’s vital that we’re able to communicate with each and every one of our customers in the most effective way possible.

‘Many members of the team have already taken on Dementia Friends training and have been involved in some really interesting, practical activities that help them to understand the impact the condition has on individuals and families.

‘We’re very proud to be involved in supporting the Alzheimer’s Society and Dementia Friends and we hope that it will help make a trip to the opticians easier for people living with the condition.’

Effective relationships

The Dementia Friends course is completed online and comprises a series of videos based on a selection of scenarios.

The second part of the course is a classroom session which provides practical information on making positive, effective relationships with customers who have dementia.

When employees complete the Alzheimer’s Society training, they become recognised as Dementia Friends, with a badge to wear on their uniform to indicate their increased level of dementia awareness.

All Dumfries store information