Specsavers in Droitwich encouraged parents to get their children’s eyes tested before they went back to school by holding dedicated kids clinics.

The store ran the clinics every day from Monday 27 August until Friday 31 August inclusive, to help ensure tip-top vision ahead of the new school term.

Some advice from the store director

‘Being able to see clearly is incredibly important in your child’s overall development which is why we recommend that parents get their children’s eyes tested from the age of three,’ commented Emma Singh, store director Specsavers Droitwich. ‘Everyone under the age of 16 years old is entitled to a free NHS eye test.’

Poor eyesight can cause learning and behavioural problems, which might be blamed on other things. This is especially true for young children, who may find it difficult to explain the difficulties they are having with their eyesight. They may not even be aware they have a problem at all.

Back to school

‘With ‘back to school’ around the corner, we thought offering dedicated children’s clinics would help give parents the opportunity to book in an eye examination and ensure that any problems are identified and addressed before they start the new school term,’ added Emma.

To help keep the youngsters entertained while in store during this week, staff handed out balloons and goody bags plus there was a selfie stand complete with crazy specs and wigs. Children could also demonstrate their creative skills by taking part in the design your own glasses colouring competition with the chance to win an activity box as first prize.

All Droitwich store information