The team at Droitwich Specsavers threw its weight behind National Eye Health Week (24-30 September) to help raise awareness of the importance of eye tests and eye health.
Not only were customers visiting the store able to take advantage of free sight tests, the team reached out to local GP surgeries to let them know about the Primary Eye Acute Referral Service (PEARS) available at the store. A local community scheme funded by the NHS, it allows patients to be assessed for a variety of ocular conditions.
The store now also has two qualified Royal National Institute of Blind People (RNIB) Ambassadors to help complement the skills of its highly-qualified optometrists. The training, devised by Specsavers and the RNIB, focuses on how to best accommodate customers with low vision in-store, as well as broadening their understanding of advanced eye care services now available in high street opticians.
‘We were keen to show our support for National Eye Health Week as we think it’s a hugely important message,’ said store director, Emma Singh. ‘The whole team really got behind it, helping to make sure our customers are aware of the services we provide. It’s great to now have the RNIB ambassadors in store too as it strengthens the skill-set we already have, which ultimately benefits our customers.’