Specsavers in Droitwich are hosting a letter hunt around town to raise money for the Worcestershire Royal Hospital.
Customers and passers-by are invited to take part in the week-long hunt in St Andrews Square.
Entrants will be required to channel their inner spy and locate the letters, which are hidden in different shops around the square. To claim the Specsavers goody bag prizes which includes sweets, balloons and activities, competitors need to spell out a secret word.
Childrens eye health
This activity is designed to increase awareness around the importance of good eye care among children. It comes after research from Specsavers and the Royal National Institute of Blind People revealed around 20 per cent of school children still have an undiagnosed vision problem - despite eye tests being free with an NHS voucher.
A word from the store director
‘Good eye health plays such an important role in a child’s overall development - be it enhancing their language and cognitive skills, to improving their social abilities when interacting with others,’ said store director, Emma Singh. ‘Therefore, it is shocking to learn that such a significant number of parents are leaving it so late before taking their child for an eye test.
‘The letter hunt around St Andrews Square is a great way to get the message out there and hopefully encourage more parents to take advantage of the free sight tests available to their children.
‘The hunt is running from Saturday 22 October to Saturday 29 October, so it is the perfect half term activity for children to get involved in!’
To pick up your entry form for the letter hunt, please pop into the store.