Droitwich Specsavers launched its new look store with a family fun day on Saturday 3 October.

The cutting-edge renovation has seen the traditional reception desks replaced by mobile, standing and seated service points.  Customers are now be greeted and registered on tablet devices, which are also used to measure and dispense their glasses. 

Supporting Ellie’s Fund

Generous customers took part in games and competitions, helping to raise £300 for Ellie’s Fund, a local charity that helps 10-year-old Ellie Smith, who lives with cerebral palsy. 

Store director, Emma Singh, said: ‘We are delighted to have raised some additional funds for our chosen charity and that so many of our customers supported our fundraising efforts.’  

Digital Precision Eyecare

The store now offers customers Digital Precision Eyecare, which ensures everyone receives the very best professional care and advice in frame selection and dispensing for their prescription, vision and lifestyle needs.

Following an eye examination, the optical team assists customers in selecting their preferred glasses. Imaging software on a tablet is then used to take an image of them wearing the glasses, which in turn captures a range of essential dispensing measurements. These are unique to the customer and their chosen glasses.

Emma added:  ‘Our refurbished store has a real wow factor for customers and the feedback we have received has been very positive.  If you’re passing, please drop in for a look around.’

TVs and Tablets

Among the other changes in-store has been the transformation of the traditional waiting area into a customer lounge with more entertainment and communication interaction through TVs and tablets.

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