The store directors from Specsavers in Droitwich have supported ten team members in additional training, allowing them to become Dementia Friends.

Catering to the needs of customers

The course, run by the Alzheimer’s Society, ensures staff have a better understanding of the needs of customers who suffer from dementia.

A word from the store director

Emma Singh, store director of Specsavers Droitwich said: ‘Having more of an understanding of dementia is an invaluable opportunity for both our team and our customers.

‘I have learnt dementia is so much more than just memory – by looking at it in more depth, it has opened my eyes to how we can better support our customers and ensure they have a great experience every visit.’

Comprehensive training 

The training helps to understand how dementia can affect people in different ways, drawing attention to how senses could be affected, such as sight and hearing.

All Droitwich store information