Specsavers in Doncaster doffed their caps to Brain Tumour Research by raising vital funds for the charity during Wear A Hat Day on 29 March, 2018.
Doncaster Specsavers joined stores nationwide to officially sponsor the charity for the first time and help raise awareness that routine eye tests can detect signs of brain tumours.
Andrew Swallow, store director at Doncaster Specsavers, said: ‘Many people are unaware that eye tests are not only critical for your eyes, but your wider health too. A routine test allows opticians to detect serious issues that can be both sight and, in some cases, life threatening – including brain tumours.
‘We use sophisticated technology to help alert us to more serious health issues. This includes digital retinal photography, which takes a detailed image of the back of the eye – the only part of the body where the circulation of blood can be directly observed. Images can be compared on future visits to keep a watchful eye on a patient’s health.’
Wear A Hat Day has raised over £1million since it was launched by the charity Brain Tumour Research nine years ago and Specsavers in Doncaster raised £80 by taking part.
Staff at Specsavers donned outlandish headgear and fun props were available for customers to take wacky selfies in return for a donation to the charity.
Andrew Swallow continues: ‘This was a fun way to raise awareness of a very serious issue. As a team we really enjoyed raising money in order to help Brain Tumour Research continue with its invaluable research.
‘Brain tumours kill more children and adults under the age of 40 than any other cancer, yet just 1% of the national spend on cancer research has been allocated to this devastating disease.’
Funds raised on Wear A Hat Day will be used to build a network of experts in world-class, sustainable brain tumour research in Centres of Excellence across the UK.