The team at Specsavers in Didcot is supporting the Alzheimer’s Society by raising money and awareness of memory loss.

The store is hosting a range of fundraising activities throughout August in return for donations to the charity, including a ‘dress down’ week for staff and specs MOTs (cleaning and adjustments).

Younger customers have also been getting involved with fundraising, taking part in a Finding Dory colouring competition in return for a £1 donation. Staff chose colourful creations from Zoe Brown, age six and seven-year old Sophie Purrott who both received vouchers to spend at The Entertainer toy shop next door to Specsavers. 

Supporting customers and employees

Staff have also undergone training as part of the Alzheimer’s Society Dementia Friends initiative to develop their understanding of dementia, enabling them to better support customers and employees affected by the condition.

‘We want to raise as much money as we can to support the Alzheimer’s Society important work,’ commented store director, Rukhsana Bi. ‘As a company, we are committed to providing dementia awareness training so that colleagues understand how the senses, including sight and hearing, can be affected as well as having the skills and understanding to give all of customers the support they need.’

The team has been inspired by the launch of Disney Pixar’s Finding Dory, in which Dory knows that she has a family, but only remembers few details due to memory loss. 

To link with the film, Specsavers has added four Finding Dory-themed glasses frames to its children’s range based around some of the movie’s most notable characters, including Nemo, Hank the octopus and Dory herself. Exclusive to Specsavers, the frames are available in store as part of the £64 range.

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