Specsavers in Dewsbury is supporting Dementia Friends, an Alzheimer’s Society initiative, to help people develop an understanding of dementia and turn it into action to support customers and employees who are affected by the condition.

Specsavers employees nationwide will be completing the Dementia awareness programme.

Accommodating and caring for all customers 

Paul Smith, store director of Specsavers in Dewsbury says: ‘Being more aware of dementia is an incredibly positive development for our team and our offering to customers. ‘I always thought dementia was all to do with someone’s memory – but it is much more than that. By uncovering the truth about dementia it really opened my eyes to how at Specsavers, when performing our daily duties, we can all take a little time to support and care.’

Dementia Friends is completed online and entails watching a series of scenario based videos. The second is a classroom session which builds on the skills, helping participants to wage positive relationships with people with dementia.

With particular relevance to Specsavers it also describes how senses can be affected, including sight and hearing.

Vital education 

Specsavers clinical spokesman Dr Nigel Best added, ‘People with dementia may experience problems with their sight which cause them to misinterpret the world around them. In some cases, those living with dementia can even experience hallucinations.

‘Specific types of dementia can also damage the visual system and cause visuoperceptual difficulties. These include Alzheimer’s and Parkinson’s disease. Rarer forms of dementia, such as posterior cortical atrophy can also cause visuoperceptual difficulties. Therefore it is vitally important that we recognise customers with dementia so that we can identify and look after their eyecare needs to the best of our ability.’

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