To mark Dementia Awareness Week (21-27 May), all members of staff at Specsavers in Devizes have become qualified to better understand the needs of customers suffering from dementia.

Becoming Dementia Friends

The team have completed Dementia Friends training, an initiative run by the Alzheimer’s Society. In doing so they are recognised as Dementia Friends, with a badge to wear on their uniforms to indicate their increased level of dementia awareness to customers. 

‘Being more aware of dementia is an incredibly positive development for our team and our offering to customers,’ said Karen Carvallo, Specsavers Devizes store director. ‘We’ve had customers notice our badges and comment on what a great initiative it is.

Community Support

‘The team feel more confident to ensure any customers with dementia feel safe and are looked after in a sensitive way. We’re always keen to go the extra mile and support our community in Devizes and this development should do exactly that.’

The comprehensive training covers all aspects of dementia and discusses how it affects people in different ways. With particular relevance to Specsavers it also describes how senses can be affected, including sight and hearing.

Those with dementia commonly experience problems with their sight and visual perception, causing them to misinterpret the world around them. Some sufferers can experience hallucinations. On top of that, research has revealed that almost half of dementia patients in care homes are wearing glasses with the wrong prescription, leading to increased isolation and confusion.

All Devizes store information