Specsavers in Derby is encouraging everyone in the community to take advantage of its mission to make eye care accessible for all, by offering free eye tests to locals.
With only one month left to go, the team is calling on locals to make sure they access the free service by the end of September. This summer marks the first time that the opticians in the Intu Centre has removed all charges on eye tests, as part of a campaign to ensure that the whole community can access vital healthcare.
‘Eye tests are a vital part of any healthcare routine,’ explained Uan Gohil, store director at Specsavers Derby. ‘Many people may have been missing out their bi-annual check because they either think their vision is ok or are worried about the cost. We’re trying to raise awareness about how an eye test is so much more than just a prescription check – it’s a way of monitoring the overall health of the eyes, the areas surrounding them and can potentially pick up a range of other health issues.
‘We’ve seen many people already take advantage of our free eye test service, but we’re hoping that with another push, we can make sure that those that need it can have a free test before the campaign ends on the last day of September.’
Free eye tests
The store has chosen to make the move of scrapping eye test costs after a joint survey between Specsavers and the Royal National Institute for Blind People (RNIB) found that nearly a third of those in the East Midlands haven’t had an eye test for more than the optician-recommended two years. When asked for a reason, 40% cited the perceived cost of a test or glasses, and 17% said they did not see the value of a test as part of a general health routine.
‘It’s shocking to see that the cost of an eye test is preventing people from accessing the care they need,’ continued Uan. ‘We have seen customers in the past where a routine eye test has led to the discovery of a life or sight-threatening condition. The advanced technology we use during examinations means that we can see the eyes and their surrounding structures in detail, allowing our optometrists to pick up the smallest anomalies.’
 YouGov Survey commissioned by Specsavers and RNIB 23rd June -7th July 2017 of 6,430 UK adults aged 18+