Specsavers Dagenham pulled out all the stops for National Eye Health Week this year.
And the store, in Heathway Shopping Centre, raised a cracking £109.04 for the Royal National Institute of Blind People (RNIB) along the way.
The team dressed up in RNIB colours all week and gave away sweets in return for a donation.
They also held a raffle to win a pair of glasses from the £69 range.
Gurjit Singh Sehmi, store director in Dagenham, said: ‘We would like to thank our customers for their generosity during National Eye Health Week.
‘The RNIB do some really important work, and we were delighted to be able to support them.’