The Crewe team held a Despicable Me themed art competition in store to celebrate the launch of the exclusive Minions range of children’s frames.
The store invited parents with talented wannabe ‘minions’ of their own to visit the Market Street store throughout June where they coloured and designed their own version of the popular, playful film henchmen.
The colouring sheets were collected in store and the lucky winner won a family ticket to see Despicable Me 3 at Odeon in Crewe.
All completed Minion pictures were returned to the store and were displayed instore to show off Crewe’s finest artwork to proud parents and friends.
Young talent in Crewe
Michael Elleray, store director at Specsavers in Crewe, said: ‘We know we have a lot of young, creative talent in Crewe and we wanted to give budding young artists and film fans a real chance to shine.
‘We also wanted this competition to encourage parents to have their children’s eyes tested. Having good eyesight is one of the most important tools in a child’s learning - around 80% of everything a child learns is through their vision - so even a minor problem with a child’s sight can mean they suffer huge setbacks in their development at school.
‘If you notice that your child is quite clumsy, has poor handwriting or is falling behind peers at school, then it is worth taking them for an eye examination before they head back to school after the summer break. It’s important to know that these signs may be subtle.’
Exclusive Minions frames out now
From 31 May, Specsavers also unleashed their exclusive Minions range with four new frames, priced at £64 and free for under-16s with an NHS optical voucher. The frames come with single-vision lenses including a UV filter. Children can choose an additional free pair of frames in the Specsavers’ kids get two free pairs offer.
Eye examinations for children are paid for by the NHS up to the age of 16, or 19 if they are in full-time education. If children need glasses, the NHS contributes towards the cost. At Specsavers, the NHS voucher entitles children to free glasses from a wide range of fashionable frames.