The Crewe team all paid tribute to 6 year old football fan Bradley Lowery, by getting kitted out in their favourite club’s colours to raise money for charity.
The respectful gesture was part of a national tribute to the little Sunderland fan, who tragically lost his fight with childhood cancer neuroblastoma in early July.
What a goal
All customers were invited to donate funds at the reception with all proceeds going directly to the Bradley Lowery Foundation.
Michael Elleray, store director in Crewe, said: ‘Everyone in store was so moved by Bradley’s story and we all wanted to help in any way we could. To celebrate him, we all decided to share his passion of football for the day, in efforts to raise money for the Bradley Lowery Foundation.
‘With all of the money raised going to such a great cause, we’d like to thank everyone who donated throughout the day.’