Specsavers in Coleraine has further enhanced its status as Dementia Friendly with in-store training for its staff provided by the Alzheimer’s Society.

On-site training to further improve staff skills

Judith Ball, store director, said: ‘This time last year we were delighted to achieve Dementia Friendly accreditation. That has been extremely useful to all of our team helping them to better understand how dementia can affect people and in turn how we can give a better service to our customers.

‘We decided to continue last year’s online course with on-site training by a representative from the Alzheimer’s Society. Aoife McMaster highlighted how many aspects of the shopping experience can be challenging to dementia sufferers including navigating the store, payment, taking time to listen and offer clear, straightforward answers.

'The training has been very rewarding and we now feel much better equipped with the necessary skills to support all of our customers.’

Increasing numbers of dementia sufferers

There are around 20,000 people in Northern Ireland living with dementia, with this number expected to rise substantially in the future.

All Coleraine store information