Specsavers in Coleraine has been officially named as Dementia Friendly. The store is one of only a few businesses in the local area who have achieved the accreditation after all 32 staff completed a training programme provided by the Alzheimer’s Society.

Training to understand dementia

Judith Ball, store director, said, ‘A dementia diagnosis brings a number of challenges not only for the individual but also for his or her family and friends. It can also become increasingly difficult for the person to engage in the community particularly when people around them don’t really understand the illness.’

Dementia Friends badge

‘We decided to do the training to help all of our team to better understand how dementia can affect people so that we can give them a better service. It was a very rewarding learning process and we now feel better equipped with the necessary skills to support all of our customers. Everyone who completed the course now wears a Dementia Friends badge which is a great visual indicator to customers of our increased awareness.’

Online course covers all bases

The online training course covered all aspects of dementia and showed through a series of scenario based videos how the illness affects people in different ways. With particular relevance to Specsavers it also describes how senses can be affected, including sight and hearing.

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