The Specsavers Better Hearing Bus visited Christchurch on Saturday 28 July in a bid to encourage people to take better care of their hearing.
Here to help with locals' hearing
People were invited to experience the hearing loss simulator, have a free hearing check and get professional advice on board the Specsavers-branded bus, situated at Saxon Square.
Research shows that one in six people are currently living with hearing loss in the UK, which will rise to one in five by 2035 due to the UK’s ageing population. However, research has found that it takes on average 10 years for someone to seek help for hearing loss and untreated symptoms can have a huge impact on someone’s quality of life. Untreated hearing loss is linked to social isolation, depression and even an increased risk of developing dementia so it is important to encourage people to treat it early.
Says the store
'Many people find coming to terms with age-related hearing loss difficult,' says Sonya Shellien, director of hearing at Specsavers in Christchurch. 'Some people feel embarrassed or think it makes them look old but the sooner you do something about your hearing loss, the better your hearing is likely to be in the long-term. Wearing hearing aids can help slow the rate of deterioration. That’s why the Better Hearing Bus came to Christchurch, so we can make sure that people have the right information about hearing loss and the problems it can cause and hopefully give people struggling with their hearing the confidence to do something about it.'
As well as having their hearing checked, visitors to the bus were able to take a look at the latest hearing aid technology and anyone troubled by earwax had a free assessment to see whether they need to have it removed. Experts recommend a hearing check every two years for those over 55 or for anyone with a hearing loss.