As the nation marks Dementia Awareness Week (15-21 May), the team at Specsavers in Chiswick is becoming qualified to better understand the needs of customers suffering from dementia.
Staff at the store are completing Dementia Friends training, an initiative run by the Alzheimer’s Society that is being undertaken by Specsavers teams across the nation. In doing so they become recognised as a Dementia Friend, with a badge to wear on their uniforms to indicate their increased level of dementia awareness to customers.
The comprehensive training covers all aspects of dementia and discusses how it affects people in different ways. With particular relevance to Specsavers, it also describes how senses can be affected, including sight and hearing.
Irfan Akhtar, store director of Specsavers in Chiswick, says: ‘We are located in an area with a large elderly population and we have several customers who suffer from dementia.
‘The training we have received through Dementia Friends has helped us to gain a greater understanding of dementia and means we are providing the best possible care for these customers.
‘A number of staff members have already completed the training and we are now aiming to get the entire team qualified in the coming weeks.’