Parisian fashion label Balmain has been named by Specsavers in Chingford as the essential frames for stylish specs wearers in 2018.

Featuring upswept cat’s eye designs, as well as classic round and exaggerated angular shapes, the strong yet feminine statement frames evoke elegance with a Balmain aesthetic.

Balmain spokesperson Maï Dao-Vu says: ‘The collection of frames feature styles and colours that make women feel beautiful, confident and empowered. Balmain is not only a look, but also a feeling.’

Evoking elegance

The Balmain range features 17 exclusive styles - 13 glasses and four prescription sunglasses. 

Maï adds: ‘The Balmain team take great pride in the launch of the new range, seeing it as an incredible opportunity to inspire fashion-conscious glasses wearers to update their wardrobes with a statement piece of eyewear.

‘The Specsavers collaboration has provided the opportunity to bring everyone into the House of Balmain. We wanted to add a signature Balmain twist to classic and modern styles so that the frames could hint at exclusivity while maintaining the simplicity of an everyday look.

‘The Balmain eyewear range offers Parisian chic no matter where in the world they are worn.’

Accessible to everyone

As a high-end fashion house, Balmain embodies the opulence and glamour that Specsavers wants to make accessible to everyone.

Retail director at Specsavers in Chingford, Vishal Jetha said: ‘It’s fantastic to have these stunning frames exclusively at Specsavers and with their elegant and beautiful style, they’re a great way to get a new look for 2018.’

Balmain frames are available at Specsavers stores across the UK with two complete pairs for just £169.

All Chingford store information