Specsavers in Chester-le-Street has invested £150k in expansion, job creation, the introduction of top-of-the-range equipment and refurbishment.
The huge investment is a result of customer demand and reinforces the opticians’ commitment to providing first-class eyecare and clinical excellence. This will be delivered by new staff at the store; a contact lens optician, pre-registration optician, lab apprentice and retail apprentice.
The store’s facelift is currently underway and will see its traditional reception desks replaced with mobile, standing and seated service points. Furthermore, customers’ details will now be registered on tablet devices, which are also used to measure and dispense their glasses. The concept, which is being rolled out across all Specsavers stores, is the first of its kind in optics.
A word from the store director
Ross McLachlan, store director at Specsavers in Chester-le-Street, said: ‘This is a considerable investment which reinforces our commitment to providing the best possible service to our customers at Chester-le-Street, where we have been based for twelve-and-a-half years.
‘We are delighted to welcome our new staff members who bring additional expertise to the store and will allow us to meet the needs of even more customers every week.What’s more we are also expanding our hearing service in line with demand, while the expansion and refurbishment means we will be able to offer a larger selection of glasses.
‘We would like to thank our customers for their patience while we have been undergoing renovations, and we are sure they will agree the new-look store offers a fantastic combination of style, value and most importantly expertise.’