Chelmsley Wood will be celebrating its birthday on Saturday 17 September to kick off a week of fundraising and awareness days in support of National Eye Health Week (19-25 September).
The festivities will start with the store marking its 14th anniversary with a party day and cake sale. The staff will be wearing their dottiest outfits to compliment the theme of ‘wear dots and raise lots’. All proceeds will be going towards the Royal National Institute of Blind People (RNIB).
The rest of the week will see themed days focus on different eye conditions including cataracts (Monday), glaucoma (Tuesday), age-related macular degeneration (Wednesday), children’s eye care (Thursday) and dry eyes (Friday) to raise awareness and educate the public. Customers are invited to come along and wear simulated specs that allow the wearer to experience each condition and the symptoms they cause.
Thursday 22 September will be a family-focussed day as the store delves into children’s eye care. Children can pick up a balloon and colouring pictures while parents can access leaflets and information about the conditions that can affect youngsters.
A word from the store director
Sukhi Drake, Specsavers Chelmsley Wood, store director, said: ‘We are very excited for National Eye Health Week to begin and to start educating the public about some of the major eye conditions and how we can help them prevent needlessly losing their sight. We have been here for 14 years and have seen firsthand that half of all sight loss cases are preventable – and a simple eye test can be the first step in prevention.
‘Our mission together with RNIB is to transform the nation’s eye health through education, awareness and action; which is exactly what our awareness days will focus on. Customers will be able to wear simulation specs that can show them what their sight might become if they don’t take the necessary precautions to look after their eyes with regular eye tests.’
The store is also a donation point for the RNIB used stamps appeal. For more information please visit the RNIB website