The team members at Specsavers Chelmsley Wood were joined by a special guest on Monday 15 January to mark the store’s extensive re-fit.
Staff invited the company’s co-founder, Dame Mary Perkins, to officially unveil the new look store, which alongside an extension, sees the technical capabilities improved even further.
A word from the store director
‘We were honoured to welcome Dame Mary into our new look store,’ said store director, Sukhi Drake. ‘I’m sure she’ll agree that the re-fit has created an even more customer-friendly environment and ensures that we can continue to provide the best service and care to our customers.’
Tiny tots join the team
To mark the occasion, staff are also celebrating the store’s recent baby boom - four new babies and four members of staff are soon-to-be parents - by designing special baby grows for the mini Specsavers team.
New test rooms in-store
Following the re-fit the store now boasts an additional test room upstairs and one downstairs.
The investment also includes new technology in the form of ‘Digital Precision Eyecare’ while a 3D Optical Coherence Tomography machine (OCT) will shortly be available too.
OCT is similar to an ultrasound, but uses light instead of sound waves to build up a picture of every facet of the eye from the reflections. The 3D scanner allows the optometrist to examine the different layers that make up the optic nerve and retina, and can be cross referenced with a digital photograph of the surface of the eye to pinpoint areas of concern.
‘Digital Precision Eyecare’ is special software on hand-held tablets, which ensures that customers’ specs are tailored to their needs. Once customers have selected the frames they want, the software captures a range of essential dispensing measurements that are unique to the customer and their chosen glasses.
'Pride ourselves on professionalism'
‘The new technology represents the very best standard of eyecare that we can provide to our customers,’ continued Sukhi.
‘Specsavers prides itself on its professionalism and this is demonstrated by our investment in the very best technology to support our team in carrying out thorough eye tests.’