As the nation marked Dementia Awareness Week (15-21 May), the team at Specsavers in Castleford began supporting Dementia Friends, an Alzheimer’s Society initiative, to help people develop an understanding of dementia and turn it into action to support customers and employees who are affected by the condition.
This is part of natonawide Specsavers dementia awareness programme, with two levels of accreditation, with the 18,000 UK staff encouraged to complete the first stage this week, which is also National Learning at Work Week.
Recognised dementia friends
In doing so they become recognised as a Dementia Friends, with a badge to wear on their uniforms to indicate their increased level of dementia awareness to their customers.
Tom Mitchell, store director of Specsavers in Castleford and Pontefract says: ‘Being more aware of dementia is an incredibly positive development for our team and our offering to customers.
‘I always thought dementia was all to do with someone’s memory – but it is much more than that. By uncovering the truth about dementia it really opened my eyes to how at Specsavers, when performing our daily duties, we can all take a little time to support and care.’
Online and classroom based learning
Dementia Friends is completed online and entails watching a series of scenario based videos. The second is a classroom session which builds on the skills, helping participants to wage positive relationships with people with dementia.
All Specsavers support offices staff are also being offered the training.
Specsavers learning and development manager Samantha Jessop said: ‘By providing dementia awareness training we are taking necessary steps to equip all colleagues with the necessary skills to support all of our customers and continue to provide the same excellent service that we pride ourselves upon, regardless of the personal struggles any of our customers may be facing. I’m delighted we are now offering this as part of our core training offer.’