Specsavers in Carmarthen has raised nearly £200 for the Guide Dogs charity through colourful collection events in store.
The team dressed up in neon wigs for a store fun day and held a bake off competition, selling cakes for donations to the charity.
They also welcomed special guests Davina Davies, a local resident, and her two guide dogs, 12-year-old Mason and three-year-old Barney.
A total of £192.25 was raised for the charity.
Beverley Rees, manager of Specsavers in Carmarthen, said: ‘At Specsavers, we always aim to support customers with visual impairments, and team was keen to help raise funds for this fantastic cause.
‘Our cake sale was really popular, with staff going all out to beat each other in the bake off, and wearing the neon wigs all day was great fun.
‘Customers were excited to meet Davina’s guide dogs and asked lots of questions about how they help her. It was a great way to highlight the real importance of the charity’s work.’
The Guide Dogs charity has bred and trained guide dogs for more than 75 years, providing thousands of dogs to blind and partially-sighted people of all ages. The charity also campaigns for the rights of people with visual impairment, educates the public about the importance of eyecare and helps fund eye disease research.