A pink-themed party at the Queen Street store has raised almost £130 for charity as it marked Breast Cancer Awareness Month.

Raising awareness

The store was decorated with balloons and staff dressed in pink shirts, tutus and t-shirts as they raised awareness for Breast Cancer Now, which urges people to wear pink during October as part of their campaign.

Staff also brought in cakes and sweets that were sold throughout the day, while customers were encouraged to donate a small amount to take part in a lucky dip and see what was in the ‘mystery box’.

Store manager, Lisa Vidler said: ‘Breast cancer is a condition that, sadly, we hear of all too often and we felt a fundraising event was the best way to support the charity during its awareness month.

‘Our team were keen to dress in pink and fly the flag for a charity that gives so much back to those who need it the most.’

Generous donations

Generous donations helped raise a total of £128.66 for the charity, which funds breast cancer research with the view that, by 2050, anyone who develops the disease will live.

Lisa added: ‘Wearing pink is a simple way to highlight a serious issue, which can only be tackled through regular research – something that can only happen with the dedication of charities such as Breast Cancer Now.’

All Cardiff Queen Street store information